Three years ago I began working at a 20-person Social Media Marketing start-up, which evolved into a 120+ global company.
I always knew my next career step would be to depart the agency world to work in-house for a lifestyle brand. When the opportunity presented itself, the timing was too serendipitous to ignore.
And so, a couple weeks ago, I shared the news with my boss (who is also a dear friend) that after three tremendous years, it was time for me to leave Attention. And then I told my co-Associate Director, Meg, a truly great friend who I recently brought to Attention who has made each day at work funnier than the last.
And then we told the team.
There were tears. And more tears, many from me, mostly because I recognize how rare and lucky I have been to forge such a strong bond with my team, both the ladies who are still here and the ones who have moved on to new adventures. This is not typical and they have set the bar high as I embark on my next endeavour.
Last night there was a farewell get-together where everyone shared their favorite “Casey Memory” and it quickly became hard to hold back the fits of laughter and avoid misty eyes with a group that has become so much more than “co-workers”.
In thinking back on my time at Attention, there’s one word to best describe my time here: priceless.
The amount I’ve learned - strategic planning, account management, budgeting, fancy words, how to deal with the craziest of clients (I’ve had my fair share): priceless.
The hilarious, laugh-out-loud moments that come with crazy clients: priceless.
The tough, pit-in-your-stomach moments that come with mean, condescending clients, that eventually teach you how to handle situations with grace….sometimes: priceless.
The brands who’s social media identity I’ve had the privilege to manage (Diane von Furstenberg, Lancome, Madewell, David Yurman + Bliss Spa to name a few): priceless.
The friendships I’ve gained from my Monday-Friday family: PRICELESS.
When considering a new venture, the thing I feared most was change - learning a new process, dealing with new personalities, understanding a new lifestyle. Fortunately, the fear is also exhilarating and I’m so excited to share my new venture with you.