Follow Madewell, Literally #MWDenimTour!

One of my clients, Madewell, is kicking off a 14-city Denim Road Trip today in Astor Place, New York City to show off their famous denim.

The reason? Madewell wants to get their jeans into girls’ hands, especially where they don’t have stores - I’m looking at you, college towns!

Check out their Road Trip Journal Facebook Hub for tour details, including:

• 1970’s decked-out airstream
• Braid bar
• Golden Ticket Twitter giveaway at each stop ($100 Gift Cards for 10 lucky winners on tour and virtually on Twitter!)

And make sure to check back often, as the hub will be updated constantly with pictures, video, playlists and more from the tour!