Since I work in social media, clients consistently ask for a “big idea”, a “game changer”. For Fashion Week, my team delivered.
My client, DVF, is the first fashion brand to kick off the introduction of Viddy’s new Facebook Application (which doesn’t launch until February 28th) to stage a near-live, behind-the-scenes customized Facebook experience during New York Fashion Week and at DVF’s Fall 2012 Collection.
This kind of experience offers DVF’s fans an exclusive 360 insight into how the brand prepares for and executes NYFW.
Mashable spotlighted our campaign, saying:
“Staffers from DVF and its social media marketing agency will be using the iPhone app, which is often described as “Instagram for video,” to shoot 15- to 30-second clips that will populate a designated tab on DVF’s Facebook page. Videos, the first of which will be posted Wednesday, will include backstage interviews with Furstenberg and her creative team, model castings, hair and makeup runthroughs, as well as shots of looks as they go down the runway.”
Check out DVF’s NYFW Facebook Tab here and make sure to check back often during the show this Sunday!